Marketing ABE Services to Local Businesses (1 of 2, Boston)

Description: This new workshop will give you the tools and techniques to approach potential business partners with comfort, confidence and effectiveness. You will also learn about the various funding sources for workplace education, the benefits to your ABE program of partnering with businesses, and will hear first hand from ABE and CBO program representatives about their experiences with forming business partnerships.

Learning Objectives:

After completing the 2-session workshop, participants will be able to:

1) Understand the benefits and importance of enhancing ABE programs by partnering with businesses.

2) Identify the kinds of businesses that make appropriate ABE partners.

3) Use proven communications tools and techniques to approach potential businesses with comfort, confidence and effectiveness.

4) Identify funding sources to support adult basic education programs (i.e. Workforce Training Fund, DOE Workplace Education funding, Commonwealth Corporation, etc.).